AI is no longer some future thing. It’s here. It’s now. It’s reshaping the ground under our feet — not next year, not “someday,” but today.

And yeah, I’ll admit it: it’s a little scary. But honestly? That’s what makes it exciting. Change always feels like that. It’s like when I first became a parent — you think you’ve got it under control, then you realize, oh wait, this is way more complicated and unpredictable than I expected.

Welcome to the present tense.

Here’s the deal: AI is a tool. A powerful one. It’s transforming how we execute, not what we think. It’s not coming up with the strategy, the creative spark, the idea no one else thought of. That’s still on us. That’s still on you.

But what it can do is unlock once impossible things. I recently made a tiny Star Wars parody video — just an idea I’ve had rattling around in my head for 25 years. Would I ever have paid real money to make it? Nope. But with AI, I could finally bring it to life.

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That’s the magic here: AI makes the impractical practical. It helps us make things that would have never existed. But you have to stay in the driver’s seat. If you just let it run on autopilot, you’ll get average. Vanilla. You have to guide it. Shape it. Push it.

So here’s my optimistic take: the marketers, creatives, and thinkers who lean in — who use AI but never surrender control — will thrive. You’ve still got the most valuable thing: your gut, your judgment, your human spark. AI helps you turn that into reality faster and cheaper.

It’s not here to replace you. It’s here to elevate you. But only if you stay in charge.

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