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YOU: NEED WILDLY ENTERTAINING ADS

Small girl happy and surprised
Woman celebrating christmas
Man looks into the horizon in a forest
Woman working in a high end office setting
Pick up truck with door open in the middle of the night

WE: MAKE WILDLY ENTERTAINING ADS.

TAKING BIG

CREATIVE

SWINGS CAN

FEEL SCARY.

THAT'S WHY

WE HAVE A

PROCESS TO

KNOCK IT OUT

OF THE PARK

STEP

Learn deeply about the industry. We analyze the competitive landscape — what’s never been talked about?

Develop personas because your audience is much more than their professional self. We want to learn what entertains them.

We boil everything down into a single core message that creative concepts will tie
back to.

Come up with the recipe. We pinpoint the three main ingredients we have to include, regardless of which idea we choose to move forward with.

Create a concept because fancy camera quality isn’t what gets people to click or buy. What gets them invested is the idea.

Build the script, storyboard, and creative treatment.  We always make the video on paper before we roll any cameras. Let’s make sure all stakeholders are 100% bought in before filming.

Produce the video. We scout locations, cast talent, handle all the logistics, and then bring snacks for the shoot day. Then we’ll handle editing, sound design, color grading, and closed captions for final delivery.

WE’RE ALSO EXPERTS IN SELLING CREATIVE TO LEADERSHIP

We’ve spent 14 years helping B2B marketing teams sell wildly imaginative videos internally.

“The C-suite WANTS to spend more on marketing now”


B2B leaders like to stick with “safe” corporate ads — but those don’t really shatter marketing goals, do they? We’ve spent 14 years helping B2B marketing teams sell wildly imaginative videos internally. Our goal? Create a video your audience is obsessed with (and don’t let that creative idea die before getting budget approval).

PROOF THAT

ENTERTAINING ADS

WIN

AWARDS

Our work
has been
featured in:

logo adland tv
Logo content marketing institute
logo ad forum
Logo adweek
logo ads of the world
logo the drum

AND

GET WRITTEN ABOUT

THE TEAM

BEHIND THOSE

UNFORGETTABLE

B2B ADS

Picture of Guy bauer, founder of umault

GUY BAUER

FOUNDER AND CREATIVE DIRECTOR

Picture of Jen Bauer, executive producer of Umault

JEN BAUER

EXECUTIVE PRODUCER