# www.umault.com/sitemap.xml llms.txt

> Umault is a B2B video marketing agency that helps B2B businesses create captivating content, engage the right people, and drive sales.

- [Umault | B2B video ad agency | B2B video marketing agency](https://www.umault.com): Umault is a B2B video marketing agency that helps B2B businesses create captivating content, engage the right people, and drive sales.
- [Watch Umault's ads](https://www.umault.com/umault-ads): We constantly experiment with B2B video ads using our brand as the test subject. Check out our ads for Umault here.
- [Insights | Umault's Creative Secrets](https://www.umault.com/insights): Our perspective on creativity in B2B: No one wants to watch a boring ad. Whew! Now that’s settled, we can talk about creativity.
- [About Umault](https://www.umault.com/about): Not your grandpa’s B2B ads (unless your grandpa is delightfully quirky and a great storyteller). He is? Our sincerest apologies. Let’s create a B2B masterpiece that’s worthy of family legends.
- [Our client work](https://www.umault.com/client-works): We’ve been in the B2B video ad game for 14 years and are obsessed with creating entertaining ads for our clients. Watch them here.
- [Privacy policy](https://www.umault.com/privacy-policy): Umault's privacy policy.
- [Contact Umault | B2B Video Marketing Experts](https://www.umault.com/contact): Need to contact Umault? This is the right place.
- [Umault | 2021 B2B video marketing trends](https://www.umault.com/insights/2021-b2b-marketing-trends): After the disruption of 2020, here are the top three trends we expect to see in B2B video marketing in 2021.
- [Umault | 4 tips for getting the best interviews out of your people](https://www.umault.com/insights/4-interview-tips-for-b2b-videos): Follow these four tips to get the best interviews out of your people.
- [Umault | 6 tips to make your B2B video cool](https://www.umault.com/insights/6-tips-b2b-video-cool): Your B2B video can be cool if you follow these 6 easy tips.
- [Umault | The 7 immutable laws of successful video ads](https://www.umault.com/insights/7-laws-video-ads): Successful video ads are all subject to 7 immutable laws. Break one, and you set yourself up for failure.
- [Umault | AI makes the impractical practical – if you stay in control](https://www.umault.com/insights/ai-makes-the-impractical-practical---if-you-stay-in-control): AI is transforming marketing today — not by replacing human creativity, but by amplifying it. Here’s why the future belongs to marketers and creatives who stay in control and harness AI as a tool, not a replacement.
- [Umault | Audience personas are not a silver bullet](https://www.umault.com/insights/audience-personas-are-not-a-silver-bullet): How over-reliance on audience personas can lead brands into dangerous territory.
- [Umault | Your project will fail without this person](https://www.umault.com/insights/avoid-failure-with-this-person): Every creative project needs a fearless internal champion willing to fight through risk-averse opposition.
- [Umault | The ultimate guide to B2B social media ad benchmarks in 2024](https://www.umault.com/insights/b2b-ad-benchmarks-2024): A guide to B2B video ad benchmarks for LinkedIn, Facebook, Instagram, and YouTube.
- [Umault | Project breakdown: It’s time for Slingshot](https://www.umault.com/insights/b2b-ad-breakdown-slingshot): We breakdown the process behind our recent project for Slingshot Biosciences.
- [Umault | 6 B2B video ad problems to start worrying about](https://www.umault.com/insights/b2b-ad-problems-worry): B2B marketers worry about the little things in a B2B video ad, but ignore major issues that lead to success.
- [Umault | 5 B2B ad trends for 2022](https://www.umault.com/insights/b2b-ad-trends-2022): The top 5 trends in B2B ads for 2022 include four you can copy and one you should stay away from.
- [Umault | Should B2B companies advertise on TV?](https://www.umault.com/insights/b2b-advertising-ott): Is now the time for B2B companies to start advertising on OTT, or streaming TV? Or is it not niche enough?
- [Umault | How to avoid making a mullet video](https://www.umault.com/insights/b2b-corporate-video-mistake): The biggest mistake your B2B marketing video is making is trying to say everything at once.
- [Umault | How to use video to increase your email marketing effectiveness](https://www.umault.com/insights/b2b-email-marketing-video): Here are three tips for adding video to your B2B emails, and three best practices.
- [Umault | 21 wishes for B2B marketing in 2021](https://www.umault.com/insights/b2b-goals-2021): Looking into 2021, we have 21 wishes for B2B marketers. Be brave, be creative, take risks.
- [Umault | What B2B marketers can learn from Disney World](https://www.umault.com/insights/b2b-marketing-disney-world): A trip to Disney World leads to a better understanding of what makes effective B2B marketing.
- [Umault | Why you should use language people understand in your B2B marketing](https://www.umault.com/insights/b2b-marketing-language-buzzwords): Here’s how to eliminate jargon and buzzwords from your marketing content.
- [Umault | How B2B marketers can survive the end of third-party cookies](https://www.umault.com/insights/b2b-marketing-third-party-cookies): Third-party cookies are disappearing from browsers. B2B marketers should use these 3 strategies to prepare.
- [Umault | How to give feedback on a marketing video [by stage]](https://www.umault.com/insights/b2b-marketing-video-feedback): Learn how to give feedback on video scripts, storyboards, and video drafts.
- [Umault | 22 wishes for B2B marketing in 2022](https://www.umault.com/insights/b2b-marketing-wishes-2022): Here are our wishes and projected trends for the B2B marketing industry in 2022.
- [Umault | Why branded video content is the next frontier in B2B video marketing](https://www.umault.com/insights/b2b-original-branded-content): Here’s how to get started and what to avoid when creating branded video content for B2B.
- [Umault | What B2B marketers can learn from Super Bowl ads [2022]](https://www.umault.com/insights/b2b-super-bowl-ads-2022): We discuss the best and worst Super Bowl ads in 2022, and what B2B marketers should learn from them.
- [Umault | What B2B marketers should learn from TV commercials](https://www.umault.com/insights/b2b-tv-ads-commercials): There’s a lot that B2B marketers can learn from the best practices honed by TV advertisers.
- [Umault | B2B video advertising explained](https://www.umault.com/insights/b2b-video-advertising-explained): Unlock insights for killer B2B video ad campaigns.
- [Umault | How video helps your website’s SEO](https://www.umault.com/insights/b2b-video-content-seo): Video content can increase your site’s SEO in three key ways.
- [Umault | 8 tips for distributing your B2B video](https://www.umault.com/insights/b2b-video-distribution-plan): Producing a B2B marketing video is only step one. Step two is a video distribution plan.
- [Umault | 6 tips to get the most out of your B2B video marketing budget in 2023](https://www.umault.com/insights/b2b-video-marketing-budget-2023): Six tips for getting the most out of your B2B video marketing budget in 2023.
- [Umault | 4 tips for creating a B2B video marketing budget in 2022](https://www.umault.com/insights/b2b-video-marketing-budget-tips): These four tips will help you determine where to allocate your budget in 2022.
- [Umault | Everything you ever wanted to know about B2B video marketing](https://www.umault.com/insights/b2b-video-marketing-guide): Read on to learn the full process for how to make an effective B2B marketing video.
- [Umault | How to do B2B video marketing in three easy steps](https://www.umault.com/insights/b2b-video-marketing-in-three-easy-steps): Discover the three steps you'll need to take in order to create winning B2B video marketing.
- [Umault | Your B2B ads are probably ineffective. Here’s what to do about it.](https://www.umault.com/insights/b2b-video-marketing-ineffective): A new report shows the majority of B2B video marketing is ineffective. Here’s how to fix it.
- [Umault | Common mistakes when getting started with B2B video marketing](https://www.umault.com/insights/b2b-video-marketing-mistakes): Discover the top 5 mistakes B2B marketers make when starting video marketing
- [Umault | How to create a winning B2B video marketing strategy](https://www.umault.com/insights/b2b-video-marketing-strategy): Learn how to develop an effective B2B video marketing strategy.
- [Umault | Your B2B videos are potatoes (and how to fix them)](https://www.umault.com/insights/b2b-video-not-working): The reason your B2B marketing video content isn’t working? You’re trying to do too much in each video.
- [Umault | How to get the most out of your video production budget](https://www.umault.com/insights/b2b-video-production-budget): Invest in the creative and writing, and save money on the video production itself.
- [Umault | 6 B2B video ad trends for 2023](https://www.umault.com/insights/b2b-video-trends-2023): We identified six B2B video marketing trends for 2023 we expect to grow or continue over the next year.
- [Umault | YouTube vs CTV advertising for B2B: Which is better?](https://www.umault.com/insights/b2b-youtube-ctv-advertising): Both CTV and YouTube advertising have their place in a B2B video marketing mix. Here’s how to choose.
- [Umault | Forget B2B. Let’s market to people.](https://www.umault.com/insights/b2p-marketing-focuses-on-people-not-businesses): What’s the common denominator between B2B and B2C marketing? People.
- [Umault | Why copying a competitor will always fail](https://www.umault.com/insights/bad-b2b-video-marketing-strategy): A robust strategy is the cornerstone of a B2B ad campaign. Starting by copying your competitor's ad is not.
- [Umault | What to do when your video marketing results stagnate: A troubleshooting guide](https://www.umault.com/insights/bad-video-marketing-campaign-results): If your video marketing campaign is getting bad results, use this guide to find what went wrong.
- [Umault | The benefits of marketing for a business](https://www.umault.com/insights/benefits-of-marketing-for-business): Marketing should never be thought of as optional for a business.
- [Umault | The secret ingredient for great creative work? Trust.](https://www.umault.com/insights/best-agency-relationship-tips): The secret to getting the best work from your creative agency is trust.
- [Umault | The best B2B ads of 2021](https://www.umault.com/insights/best-b2b-ads-2021): See examples of the best B2B videos, campaigns, and ads for 2021.
- [Umault | The best B2B ads of 2022](https://www.umault.com/insights/best-b2b-ads-2022): A collection of the best B2B ads and commercials of 2022
- [Umault | The best B2B ads of 2023](https://www.umault.com/insights/best-b2b-ads-2023): A list of the best B2B ads of 2023, including spots by HubSpot, Workday, and more.
- [Umault | The best B2B ads of all time](https://www.umault.com/insights/best-b2b-ads-all-time): These B2B ads and commercials are the best ever: some funny, some dramatic, and all memorable and effective.
- [Umault | The best B2B content is pizza](https://www.umault.com/insights/best-b2b-content-pizza): Answering a question about pizza will make your B2B content better and more effective.
- [Umault | The best CTV ad platforms for B2B advertising](https://www.umault.com/insights/best-b2b-ctv-ad-platforms): With the rise of CTV comes a surge in ad buying platforms. Here are the best choices for B2B companies.
- [Umault | The best B2B video ads of 2024 (so far)](https://www.umault.com/insights/best-b2b-video-ads-2024): A list of the best B2B ads of 2024, including spots by Squarespace, Slack, and more.
- [Umault | What we can learn from the best ads to come out of the coronavirus pandemic](https://www.umault.com/insights/best-marketing-videos-from-coronavirus-pandemic): We round up our favorite marketing videos from the COVID-19 pandemic.
- [Umault | How to get more views on YouTube with great descriptions](https://www.umault.com/insights/best-practices-youtube-descriptions-b2b): Get more views on YouTube with these best practices for titles and descriptions.
- [Umault | Making better marketing content – the delicious way](https://www.umault.com/insights/better-marketing-content): Want to make better marketing content? Take a step back and ask yourself, “Is this pizza to my audience?”
- [Umault | The biggest mistake marketers make when starting a creative project](https://www.umault.com/insights/biggest-mistake-new-project): The biggest mistake new clients make is to start a new creative project with the final idea already set.
- [Umault | How to make your B2B ads binge-worthy](https://www.umault.com/insights/binge-worthy-b2b-advertising): Learn how to create B2B advertising that your customers will enjoy engaging with instead of scrolling past.
- [Umault | How to create brand consistency with a video marketing campaign](https://www.umault.com/insights/brand-consistency-video-marketing-campaign): Establish consistency across all of your marketing channels and make sure there’s a unifying brand voice.
- [Umault | Why bravery is so important in marketing](https://www.umault.com/insights/bravery-and-marketing): How bravery can unlock the marketing unicorn: something no one has ever done.
- [Umault | How to capture your audience’s attention](https://www.umault.com/insights/capturing-audience-attention): What’s the easy way to capture your audience’s attention?
- [Umault | Stop interviewing your CEO and trying to pass it off as a marketing video](https://www.umault.com/insights/ceo-interview-video-pitfalls): We discuss whether executive talking head videos are actually effective for your brand.
- [Umault | Our silver bullet for getting executives on board with bold creative](https://www.umault.com/insights/convince-boss-marketing-risk): Here’s our silver bullet for convincing business leaders to try something new.
- [Umault | How “corporate video” became a dirty word](https://www.umault.com/insights/corporate-video-marketing-strategy-tips): These video marketing strategy tips will help you avoid the corporate video trap.
- [Umault | How to avoid getting a video that doesn't work](https://www.umault.com/insights/create-great-marketing-video-how-to): Discover how to build on an idea that connects to your brand's target audience.
- [Umault | How creativity is driving our growth](https://www.umault.com/insights/creativity-driving-our-growth): Embracing creativity in marketing breaks traditional metrics, driving growth.
- [Umault | The most critical moment for your B2B video ad](https://www.umault.com/insights/critical-moment-b2b-video-ad): The most critical moment is when you circulate the script's first draft for review and approval within your organization.
- [Umault | Positive trends for marketers: 5 stats that prove it’s not all bad news](https://www.umault.com/insights/customer-behavior-trends-during-covid): We found 5 positive consumer behavior trends for post COVID-19 that should make marketers optimistic.
- [Umault | How to optimize your B2B customer journey with video: Awareness phase](https://www.umault.com/insights/customer-journey-marketing-videos-awareness): Strategic and tactical advice for making Awareness phase videos that convert.
- [Umault | How to optimize your B2B customer journey with video: Consideration phase](https://www.umault.com/insights/customer-journey-marketing-videos-consideration): Optimize your B2B customer journey with Consideration-phase-specific videos.
- [Umault | How to optimize your B2B buyer’s journey with video: Decision phase](https://www.umault.com/insights/customer-journey-marketing-videos-decision): Make Decision phase videos that convert with these strategies and ideas.
- [Umault | Defend your creative marketing ideas from being ruined by your boss](https://www.umault.com/insights/defend-creative-marketing-ideas): These strategies will help you defend great ideas and push back on bad ones.
- [Umault | How to distribute a B2B video ad](https://www.umault.com/insights/distribute-b2b-video-ad): A B2B video ad needs an organic and paid distribution plan to get in front of the right viewers.
- [Umault | How to come up with a great idea for a B2B video in 4 easy steps](https://www.umault.com/insights/easy-b2b-video-concepts): This method allows you to easily develop creative B2B video concepts.
- [Umault | How to stand out from your competition: An easy B2B video marketing strategy](https://www.umault.com/insights/easy-b2b-video-marketing-strategy): There’s a simple B2B video marketing strategy that can really help you beat the competition.
- [Umault | The three key ingredients for all effective advertising](https://www.umault.com/insights/effective-video-advertising): There are three key ways to make your ad effective and memorable.
- [Umault | How to simplify your complex sales message with a video](https://www.umault.com/insights/effective-video-sales-messages-playbook): Here are 5 ways to simplify your sales messages into a relatable, effective, and engaging pitch.
- [Umault | The easy way to make your B2B video ads more engaging and human](https://www.umault.com/insights/engaging-marketing-videos): To make more engaging and human B2B marketing videos, follow these two simple rules.
- [Umault | Entertaining your audience is no longer optional](https://www.umault.com/insights/entertaining-your-audience-is-not-optional): AI video has leveled production; now only great stories and genuine entertainment set brands apart. Learn how to stand out before you blend in.
- [Umault | 5 things to know before starting a B2B video ad project](https://www.umault.com/insights/expectations-b2b-video-ad-project): Knowing these 5 things before starting a B2B video project will set you up for success.
- [Umault | How to explain your B2B product using video](https://www.umault.com/insights/explain-b2b-product-video): Most B2B companies do a poor job explaining what they do in videos. Here’s how to do it right.
- [Umault | The fake podcast interview tactic has to stop](https://www.umault.com/insights/fake-podcast-interview-thing): Beware of the deceptive "fake podcast interview" tactic infecting B2B marketing.
- [Umault | How to overcome fear of failure in marketing](https://www.umault.com/insights/fear-failure-marketing): The fear of failure is holding back marketers from releasing work. Here’s how to identify and fix the issue.
- [Umault | Tried paid media and it didn't work? Read this.](https://www.umault.com/insights/finding-your-paid-media-formula): Start thinking of your campaigns as a series of tests leading you to your brand's unique paid media formula.
- [Umault | How details can ruin your ads](https://www.umault.com/insights/focus-on-your-core-message): How more information and details actually hurts your B2B ads
- [Umault | Why it doesn’t matter if (some) people hate your video](https://www.umault.com/insights/focus-on-your-target-audience-for-successful-video-marketing): Successful video marketing does not rely on being everything for everyone.
- [Umault | How to make a game-changing B2B video ad](https://www.umault.com/insights/game-changing-b2b-video-ad): The process for creative and effective B2B video ads starts with a rock-solid strategy.
- [Umault | How to get leads…now](https://www.umault.com/insights/get-more-leads-now): Discover the art of 'marketing mind reading' to connect and convert leads successfully.
- [Umault | Getting started with your first B2B video ad campaign on CTV](https://www.umault.com/insights/getting-started-with-ctv): A 3-step guide that will help you get started with CTV
- [Umault | Be careful who you get video ad feedback from](https://www.umault.com/insights/getting-video-ad-feedback): Asking just anyone what they think about your video ad is one of the best ways to ruin great creative.
- [Umault | Go with your gut (yes, even in B2B)](https://www.umault.com/insights/go-with-your-gut-yes-even-in-b2b): Discover why trusting your gut in creative work leads to better results than any formula.
- [Umault | 5 sales video fundamentals to attract and engage prospects](https://www.umault.com/insights/great-sales-video-examples): These 5 video best practices with practical examples will help you attract and engage your target audience.
- [Umault | Hiring a video production company: The buyer’s guide](https://www.umault.com/insights/hiring-a-video-production-company): Before you start googling "video production companies," read this buyer's guide.
- [Umault | How B2B video marketing is changing in 2025 (and what to do about it)](https://www.umault.com/insights/how-b2b-video-marketing-is-changing-in-2025-and-what-to-do-about-it): Discover the 3 biggest shifts in B2B video marketing for 2025 – from the rise of jester brands like Liquid Death, to the death of the corporate LinkedIn profile, to the flood of AI-generated content. Learn how to adapt and stand out.
- [Best ai agent for test generation](https://keploy.io): Generate unit, api, integration tests for backend using AI coding agent, keploy
- [Umault | 3 tips for deciding how long your marketing video should be](https://www.umault.com/insights/how-long-should-a-corporate-video-be): How long should a corporate video be? Here are three factors you should consider.
- [Umault | Why you need a B2B video marketing strategy, and how to make one](https://www.umault.com/insights/how-to-b2b-video-marketing-strategy): A video marketing strategy explains how video fits in your marketing strategy, and defines success.
- [Umault | How to build B2B brand awareness quickly](https://www.umault.com/insights/how-to-build-b2b-brand-awareness-quickly): Here's step-by-step practical advice on how to build B2B brand awareness quickly.
- [Umault | How to choose the right B2B ad agency](https://www.umault.com/insights/how-to-choose-the-right-b2b-ad-agency): Choosing a B2B ad agency? Here's how to avoid the blah, cut through the noise, and find a partner who actually gets your brand.
- [Umault | How to come up with an idea for a video ad](https://www.umault.com/insights/how-to-generate-idea-b2b-ad): Try the Idea Generator to come up with your next video ad.
- [Umault | How to get an effective B2B video ad](https://www.umault.com/insights/how-to-get-an-effective-b2b-video-ad): Learn how to create an effective B2B video ad in 3 simple steps: finding the right agency, trusting their expertise, and developing a solid distribution strategy. Boost your marketing with these insider tips.
- [Umault | How to go from corporate to captivating](https://www.umault.com/insights/how-to-go-from-corporate-to-captivating): Learn why trying to leap straight into bold, off-the-wall video marketing can backfire, and how small, steady steps help your team warm up to bigger creative ideas.
- [Umault | The 5 best ways to grow your business in 2022](https://www.umault.com/insights/how-to-grow-business-2022): Growing your business is hard. Reading this article is easy. That’s synergy.
- [Umault | Want more video engagement? Start trusting your audience.](https://www.umault.com/insights/how-to-increase-video-marketing-engagement): Learn how to increase engagement by trusting your audience instead of spelling everything out for them.
- [Umault | Don’t forget the hook: How to make a good video ad](https://www.umault.com/insights/how-to-make-a-good-video-ad): The hook is an ad’s reason for existing. It’s why some ads are remembered forever and others are forgotten.
- [Umault | How to make an effective marketing video when you can’t shoot in-person](https://www.umault.com/insights/how-to-make-a-good-video-when-you-cant-shoot-in-person): Here are three options for making a video without an in-person shoot.
- [Umault | 5 tips for using stock footage effectively](https://www.umault.com/insights/how-to-make-a-great-video-with-stock-footage): Read these five tips to learn how to use stock footage effectively.
- [Umault | Dos and don’ts of making a video before your product is finished](https://www.umault.com/insights/how-to-make-a-successful-marketing-video-before-your-product-is-finished): What if you need to make a marketing video and your product isn't finished?
- [Umault | 6 tips for making funny B2B advertising](https://www.umault.com/insights/how-to-make-funny-b2b-ads): Humor makes effective advertising when done right. Here are 6 tips for making funny B2B ads, plus examples.
- [Umault | How to NOT be funny](https://www.umault.com/insights/how-to-not-be-funny): Bored with the same old gags in B2B videos? Discover why recycling tired jokes fails—and how risk-taking, fresh humor can make your brand unforgettable!
- [Umault | Three ways to get stakeholders to approve creative](https://www.umault.com/insights/how-to-pitch-concepts): Guide stakeholders to embrace creative ideas with strategy, risk redefinition, and selective approvals.
- [Umault | That video ain't gonna share itself: 5 tips to promote your video online](https://www.umault.com/insights/how-to-promote-your-video-online): Many marketers make the mistake of thinking that quality content shares itself.
- [Umault | Interview with Paul Cash, author of Humanizing B2B [podcast]](https://www.umault.com/insights/humanizing-b2b-paul-cash): In this podcast, Paul Cash of Rooster Punk discusses his book and philosophy.
- [Umault | Three reasons why your B2B video ads should be shorter](https://www.umault.com/insights/ideal-b2b-video-ad-length): What’s the ideal length for your B2B video ads? Here’s why shorter may be better.
- [Umault | If you must make a corporate video…](https://www.umault.com/insights/if-you-must-make-a-corporate-video): Discover 5 ways to make your corporate video not so "corporate."
- [Umault | The most important thing to know before making a B2B video ad](https://www.umault.com/insights/important-rule-b2b-video-project): The most important decisions to make when starting a B2B video marketing project: what’s the big idea?
- [Umault | Improve your B2B customer experience with self-service options](https://www.umault.com/insights/improve-b2b-customer-experience): Use these four tips to improve your online customer experience.
- [Umault | How to enhance Zoom meetings with video](https://www.umault.com/insights/improve-zoom-meetings): Fill the gaps and add humanity back in your meetings with video.
- [Umault | How to increase social media engagement for your B2B content](https://www.umault.com/insights/increase-b2b-social-media-engagement): To get social media engagement, think about what your audience truly values—looking smart!
- [Umault | One key way to keep people watching your videos](https://www.umault.com/insights/increase-video-view-duration): You need to ensure that people in your video come across as authentic - or your audience will tune out.
- [Umault | How to decide if video is the best medium for your corporate communications message](https://www.umault.com/insights/internal-communications-video-strategy-best-practices): Learn the best ways to approach the "internal video" without resorting to executive talking heads.
- [Umault | Know Your Target Audience: Marketing Strategy Effectiveness](https://www.umault.com/insights/know-target-audience-marketing-strategy): If your plans haven’t taken audience segmentation and personas into account, it’s never too late!
- [Umault | The State of B2B Marketing 2022: Lessons from B2B Marketing Ignite USA](https://www.umault.com/insights/lessons-b2b-marketing-ignite): The B2B Marketing Ignite USA conference in Chicago illuminated the state of B2B marketing in 2022.
- [Umault | An ode to playing the long game in marketing](https://www.umault.com/insights/long-game-marketing): Stakeholders need to see marketing as a long-term investment – not a switch that’s turned on and off.
- [Umault | How to make an award-winning B2B ad](https://www.umault.com/insights/make-award-winning-b2b-ad): There’s no recipe for making an award-winning B2B ad. But there are factors that go into ads people love.
- [Umault | How to create an effective testimonial video [7 tips]](https://www.umault.com/insights/make-effective-testimonial-video): A great testimonial video deserves a place of honor in your video marketing strategy.
- [Umault | How to easily make creative messaging decisions](https://www.umault.com/insights/making-creative-messaging-decisions): Having trouble making creative messaging decisions? Just remember: worry about the big weight first.
- [Umault | Market to the human source code, not the trendy operating system](https://www.umault.com/insights/market-to-source-code): Build your brand on timeless human truths, not passing fads.
- [Umault | In-house marketing team vs. external agency: Picking the right team for the right job](https://www.umault.com/insights/marketing-agency-vs-in-house): Learn when to hire a marketing agency vs. utilizing your in-house marketing team.
- [Umault | How to use your marketing budget wisely in a recession](https://www.umault.com/insights/marketing-budget-recession): How to best use your marketing budget to continue to grow during a recession.
- [Umault | 5 B2B marketing myths to bust in 2023](https://www.umault.com/insights/marketing-myths-2023): Believing in these myths could hold back your company and your marketing efforts.
- [Umault | Don’t talk like a sausage: Using simple language to create marketing videos that work](https://www.umault.com/insights/messaging-techniques-for-successful-marketing-videos): How to avoid buzzwords and simplify your language to improve the messaging in your marketing video.
- [Umault | No one wants to watch ads](https://www.umault.com/insights/no-one-likes-ads): If you've ever found yourself impatiently tapping the "Skip Ad,” you're embodying the title of this article.
- [Umault | Don’t forget the astronauts! What landing on the moon can teach us about crafting an effective online video marketing strategy](https://www.umault.com/insights/online-video-marketing-strategy): Brands spend tons of money on market research and paid media but fail to include a message that makes sense.
- [Umault | The spectrum of paid and organic B2B ads](https://www.umault.com/insights/paid-and-organic-b2b-ads): A simple way to think about and plan for paid and organic in B2B advertising
- [Umault | It's time to play the long game](https://www.umault.com/insights/play-the-long-game-marketing): We need to shift our focus from "results now" to "results over time."
- [Umault | 5 realistic expectations you need for your B2B audience](https://www.umault.com/insights/realistic-expectations-b2b-audience): B2B marketers need to have realistic expectations of their audience in order to make better videos.
- [Umault | How to attract top talent with video](https://www.umault.com/insights/recruitment-video-best-practices): Learn how to produce a more effective video for recruiting.
- [Umault | Your sales videos can make your audience imagine you’re bigger than your competition](https://www.umault.com/insights/sales-enablement-marketing-content-imagination): How to appear bigger than you really are in the minds of your prospects.
- [Umault | How to break the ice in a sales meeting with video](https://www.umault.com/insights/sales-presentation-video-empathy-customers): An effective sales video is like your wingman — setting you up to look good so you can close the deal.
- [Umault | Sales Video: 4 Benefits of Video Content for Sales Enablement](https://www.umault.com/insights/sales-video-content-4-benefits): Let’s talk about some ways to harness the value of video for your sales team.
- [Umault | The secret of Umault’s marketing](https://www.umault.com/insights/secret-of-umaults-marketing): Discover Umault's marketing secret: embrace failure, experiment boldly, and analyze for success.
- [Umault | Effective marketing is a lot simpler than you think](https://www.umault.com/insights/simplicity-in-b2b-marketing): Marketing's power lies in simplicity, storytelling, and emotional connections, not just data.
- [Umault | Six ways to raise your chances of going viral](https://www.umault.com/insights/six-ways-to-raise-your-chance-of-going-viral): Six ways to raise your chances of going viral—from influencer outreach to picking the perfect launch day.
- [Umault | Sleep and creativity: The most powerful creative tool you’re not using](https://www.umault.com/insights/sleep-and-creativity): The next time you’re stuck on a creative problem, don’t put more energy into it – just go to sleep!
- [Umault | Stop being so dang strategic](https://www.umault.com/insights/stop-being-so-strategic): The truth behind creativity: there's no secret formula, no checklist.
- [Umault | 4 ways to stretch your video marketing budget for 2021](https://www.umault.com/insights/stretch-video-marketing-budget): Video marketing can be expensive. These 4 tips will help you stretch your B2B video marketing budget in 2021
- [Umault | Successful B2B marketing campaigns focus on the big idea first](https://www.umault.com/insights/successful-marketing-campaigns): Discover how ignoring details (at first) can lead to more successful marketing campaigns.
- [Umault | How to keep your video project on track](https://www.umault.com/insights/successful-marketing-video-best-practices): If you follow these tips, your video project is more likely to go smoothly and you’re going to be happier wi
- [Umault | Super Bowl commercial roundup 2023](https://www.umault.com/insights/super-bowl-commercials-2023): We discuss the best, the worst, and the meh of the Super Bowl commercials from 2023
- [Umault | The 5 ingredients of a great B2B ad](https://www.umault.com/insights/the-5-ingredients-of-a-great-b2b-ad): Discover the five essential ingredients for great B2B video ads: story, acting, dialogue, visuals, and sound.
- [Umault | Looking for brand film ideas? Don’t copy this one.](https://www.umault.com/insights/the-laziest-kind-of-brand-film): How to make a brand anthem that stands out starts by not copying lazy brand anthems.
- [Umault | The three things all great B2B video ads have in common](https://www.umault.com/insights/the-three-things-all-great-b2b-video-ads-have-in-common): The best B2B video ads have three things: characters with a point of view, one clear message, and conflict.
- [Umault | 6 tips for an effective B2B testimonial video](https://www.umault.com/insights/tips-effective-testimonial-video): These tips will help you create an authentic, effective testimonial.
- [Umault | The three videos every B2B company needs](https://www.umault.com/insights/top-3-b2b-marketing-videos): These are the three basic videos every B2B company needs to create a full video marketing funnel.
- [Umault | How to use video for lead gen [An actually actionable article]](https://www.umault.com/insights/use-video-lead-gen): Video is a great tool for lead gen, but you must think holistically about the prospect’s experience.
- [Umault | Does user-generated content have a role in B2B marketing?](https://www.umault.com/insights/user-generated-content-in-b2b-marketing): Read to learn what role iPhones and user-generated content should play in B2B marketing.
- [Umault | Why video has the longest shelf life of any marketing asset](https://www.umault.com/insights/value-marketing-video-youtube): A marketing video on YouTube can continue to bring brands value for years. Here’s why.
- [Umault | How to use video throughout the B2B customer journey](https://www.umault.com/insights/video-b2b-customer-journey): Keep prospects in your funnel by creating videos for each stage.
- [Umault | How to use video throughout the B2B customer journey: The ultimate guide](https://www.umault.com/insights/video-b2b-customer-journey-guide): This guide walks through how video supports each step of the B2B customer journey.
- [Umault | Why captions are essential for your marketing videos, and how to use them](https://www.umault.com/insights/video-caption-guide): All marketing videos should have captions or subtitles, both for accessibility and user preference.
- [Umault | 6 reasons why you should include video in your sales enablement toolkit](https://www.umault.com/insights/video-content-sales-enablement-toolkit): Create video content to empower your sales team and increase sales performance.
- [Umault | How to get internal teams aligned with a new company strategy](https://www.umault.com/insights/video-corporate-communication-best-practices): When you use video to kick off a new strategy, you jump over needing months of convincing.
- [Umault | Video Marketing Agency: 5 Full Service Video Agency Benefits](https://www.umault.com/insights/video-marketing-agency-full-service-benefits): As you set out to create new content, what should you be looking for in a video marketing agency?
- [Umault | Things to think about before you start a video project](https://www.umault.com/insights/video-marketing-best-practices-business-strategy): Learn how to make sure your video marketing dollars are put to good use.
- [Umault | 5 steps to making the most of your video marketing budget](https://www.umault.com/insights/video-marketing-budget-roi): Here are 5 steps for making sure you are squeezing the most value out of every dollar for your video ad.
- [Umault | 6 things to do before your next video campaign [checklist]](https://www.umault.com/insights/video-marketing-campaign-checklist): We made a video marketing campaign checklist before a recent campaign. We’re sharing our secrets here.
- [Umault | Why your customers want to watch video](https://www.umault.com/insights/video-marketing-effective-elements-strategy): Hope and Guy break down why your customers are watching more video than ever.
- [Umault | Why your video marketing metrics may be misleading you](https://www.umault.com/insights/video-marketing-metrics-sales-video): Traditional video marketing metrics like social views or likes are not always the best gauge of success.
- [Umault | How to get your boss onboard with a video](https://www.umault.com/insights/video-marketing-strategy-stakeholder-alignment): Learn how to approach achieving stakeholder alignment for your next project.
- [Umault | 5 video marketing tips to get more customers](https://www.umault.com/insights/video-marketing-tips-and-strategies): Here are 5 creative tips that offer a new twist on the traditional strategies of visual storytelling.
- [Umault | Video Marketing Tips: Rush Project Pitfalls to Avoid](https://www.umault.com/insights/video-marketing-tips-rush-project): Sometimes, a heart-to-heart with leaders can reveal that the "rush" is really more of a preference.
- [Umault | Why video messaging isn’t just for sales anymore](https://www.umault.com/insights/video-messaging-benefits): Find out how to use video messaging in marketing, internal communications, and business development.
- [Umault | Why hiring a video production company could be a mistake](https://www.umault.com/insights/video-production-company-fallacies): If you’re about to engage with a video production company to make a video, you may be making a huge mistake.
- [Umault | The biggest mistake you’re making with video](https://www.umault.com/insights/video-production-company-pitfalls): Spoiler alert: it has nothing to do with the type of camera you use or how many crew members you had on set.
- [Umault | How to restart video production safely during COVID-19](https://www.umault.com/insights/video-production-covid-19): Here’s how we’re shooting safely after the COVID-19 lockdown, plus lots of resources and links.
- [Umault | 6 things you should do to set your video production project up for success](https://www.umault.com/insights/video-production-project-success): 6 things you should do to set your marketing video production project up for success.
- [Umault | Your B2B brand needs a voice (and you probably don’t have one)](https://www.umault.com/insights/voice-b2b-brand-awareness): B2B brands that want to increase brand awareness need an established and consistent brand voice.
- [Umault | How we became a video marketing agency named Umault](https://www.umault.com/insights/what-a-video-marketing-agency-does): What is the difference between a creative agency and a video production company? Let's find out!
- [Umault | Videos don’t exist in a vacuum: Consider the context before rolling cameras](https://www.umault.com/insights/what-needs-to-be-included-in-sales-video): Before you decide what you need to include in your ad, be sure to consider where it fits in your strategy.
- [Umault | When it works, keep doing it](https://www.umault.com/insights/when-it-works-keep-doing-it): You found a marketing approach that works? Keep milking that cash cow!
- [Umault | Lessons from the Super Bowl: What all companies, even B2B, should learn from the ads](https://www.umault.com/insights/why-b2b-marketing-should-entertain): What can B2B brands take from B2C Super Bowl ads?
- [Umault | Why do you need an account manager?](https://www.umault.com/insights/why-do-i-need-agency-account-manager): Learn how to get more value from your agency and create your best marketing yet.
- [Umault | 5 reasons why you should get an outside-in perspective](https://www.umault.com/insights/why-get-outside-in-perspective-b2b-marketing): Five reasons why you should hire an agency to bring an outside-in perspective to your marketing ideas.
- [Umault | Why storytelling is the secret ingredient in B2B marketing](https://www.umault.com/insights/why-storytelling-is-the-secret-ingredient-in-b2b-marketing): Discover the secret to making a lasting impact in the noisy world of B2B marketing through the art of compelling stories.
- [Umault | Why you should invest in creative B2B video ads](https://www.umault.com/insights/why-you-should-invest-in-creative-b2b-video-ads): Discover how embracing creativity in B2B video ads can transform a forgettable “meh” campaign into a thrilling, bell-ringing success that sets your brand apart.
- [Umault | With videos like these, who needs text?](https://www.umault.com/insights/why-you-should-make-a-video-for-your-next-marketing-campaign): Planning your next marketing campaign? You should include video, and here's the science to explain why.
- [Umault | The worst way to start a video ad project](https://www.umault.com/insights/worst-way-start-video-ad-project): The worst way to start a video ad project is to copy another video. The best way is to start with creative.
- [Umault | Should you adopt a "Year of Ads" strategy?](https://www.umault.com/insights/year-of-ads-strategy): We’ve seen great results from our "Year of Ads" strategy; you could too!
- [Umault | What we learned from a year of monthly video ads](https://www.umault.com/insights/year-of-video-ads): In this episode of the podcast, Hope and Guy discuss 5 key takeaways from the year of video ads.
- [Umault | Your audience is not boring](https://www.umault.com/insights/your-audience-is-not-boring): Clients are diverse and complex; captivate them with creative content beyond standard corporate material.
- [Umault | Your competitors all sound the same (here's how to be different)](https://www.umault.com/insights/your-competitors-all-sound-the-same-heres-how-to-be-different): Discover why product features don't matter as much as you think in B2B marketing, and learn how emotional connection trumps feature lists every time.